2 Day Behavior Change Workshop + Networking Dinner

Registration is Open!

Date: 6th & 7th of March 2025
Location: Copenhagen/Denmark
Format: In-person
Seats Available: Max. 20 participants
Language: English

Are you a knowledge-seeking professional curious about mastering behavioral design to solve challenges, drive measurable impact, and boost results? Whether you’re a seasoned professional or new to applied behavioral science, this workshop is tailored for you—no prior experience required.

What’s Included in the Workshop?

  • Pre-workshop assignment to focus your learning.
  • 2 full days of immersive, interactive training.
  • Exclusive tools and materials to continue your behavior change journey post-workshop.
  • Case studies from global organizations like Electrolux, Heineken, and 7 Eleven.
  • Delicious catering and a networking dinner at Bar Moro, Copenhagen’s new culinary hotspot.
  • A certificate showcasing your new competencies.
  • Optional add-ons: Post-workshop consultations and tailored behavior design services.

Why Behavioral Design is Essential for Leadership

As a leader, you’ve likely faced moments when employees or customers didn’t act as expected—resistance to new strategies, slow adoption of IT systems, or disengagement with new processes. Behavioral design equips you with tools to design environments that subconsciously guide behaviors, empowering teams and customers to align with your goals.

Behavioral design is the art of transforming human psychology and decision-making systems into powerful strategies that create desired actions. It’s about breaking old habits and designing new ones to solve challenges in areas like sustainability, efficiency, safety, and beyond.

The Course Structure

Before the Workshop:

  • Submit a real-world organizational challenge to work on during the course.


During the Workshop:

  • Day 1: Dive into human psychology and decision-making systems. Learn why people behave the way they do and how you, as a leader, can influence change.
  • Day 2: Apply what you’ve learned to real-life cases, design behavior change solutions, and test actionable strategies.
  • Hands-on exercises, sparring sessions with peers, and one-on-one guidance from Sille Krukow.
  • Field visit to a selected location in Copenhagen to observe behavioral insights in action.


After the Workshop:

  • Receive a course certificate.
  • Take home a concrete action plan to implement behavior change solutions in your organization.
  • Join a social dinner at Bar Moro to cultivate your workshop connections in an inspiring atmosphere – A must-visit eatery offering flavor-packed conscious dining and a collaborative working space.

Outcomes

By the end of this workshop, you will:

  • Understand the full picture: Learn to map existing behaviors to see what’s really happening.
  • Remove barriers: Identify key behavioral barriers preventing desired actions and impact.
  • Design change principles: Pinpoint decision moments and create solutions to shift behaviors.
  • Build scalable solutions: Create actionable prototypes that can be tested and implemented across teams and organizations.
  • Be able to develop a ‘Hero Case’: Build a compelling case to demonstrate ROI and secure buy-in for behavior change solutions at scale.

This workshop provides actionable insights into behavioral design and its application in leadership. You’ll:

  • Master behavioral design theories and understand how decision-making systems drive employee and customer behavior.
  • Strategically apply change principles like subconscious triggers, choice architecture, and nudging.
  • Identify and remove behavioral barriers to streamline processes and boost engagement.
  • Create practical solutions tailored to real-world organizational challenges.
  • Explore global case studies showing how behavioral design drives measurable results.

For You as a Leader:

  • A practical understanding of behavioral design theories and principles.
  • A systematic approach to solving organizational challenges.
  • Tools to lead more effectively by designing environments that drive impact.
  • A fully developed solution tailored to a challenge in your organization.
  • The chance to join a diverse, like-minded group of global leaders.
  • Time to explore, reflect, and practice applied behavioral science.

For Your Organization:

  • A leader equipped to design and implement behavior change solutions that drive measurable results.
  • Enhanced team dynamics and customer engagement through behavioral insights.
  • Practical solutions to overcome barriers and align teams with organizational goals.
  • A competitive edge through leadership grounded in applied behavioral science.

Details of the event

Pricing

Per participant: €2,100 (ex. VAT)
Additional participants from the same organization: €1,500 each.
Example: A team of 4: €6,600, a department of 10: €15,600

Important Dates

  • Single participant registration opens: December 4th, 2024
  • General registration closes: January 1th, 2025
  • Groups registration opens (groups of 4+): December 10th, 2024


Note: Registration is binding, and spaces are limited to just 20 participants.

Pro Tip

Take the Workshop with Your Team

While you can join solo, participating with colleagues or your team enhances the experience and results. Here’s why:

  • Group exercises and discussions lead to stronger, actionable outcomes.
  • Shared knowledge within the team makes it easier to implement change.
  • Collaboration accelerates success and builds momentum for organizational impact.
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meet your instructor

Sille Krukow

Nudging & Behavior Design Expert 

This workshop is led by Sille Krukow, a global pioneer in behavioral design and nudging. Over the past two decades, Sille has worked with industry giants like P&G, Electrolux, Heineken, and the EU Commission to create measurable impact through behavior change solutions.

Sille is also a TED speaker, TV host, and guest lecturer at international institutions like Pratt and CU Denver. With her expertise and practical approach, you’ll gain tools to create meaningful and lasting change in your organization.

Ready to join?

Let’s make change happen—one nudge at a time.

Workshop adress

Steenwinkelsvej 4c

1966 Copenhagen

Denmark

hello@krukow.net